Profile

Farita Binte Hassan

Lecturer (Marketing)
farita.dba@cityuniversity.ac.bd
+8801685726808
Faculty and Department Affiliation

Faculty of Business and Economics
Department of Business Administration

Degrees and Universities Attended

MBA  (Marketing  &  Human  Resource  Management),  School  of  Business  &  Economics,  North  South  University.
BBA  (Marketing),  School  of  Business  &  Economics,  North  South  University.
HSC,  Business  Studies,  Dhaka  City  College
SSC,  Business  Studies,  Viqarunnisa  Noon  School  &  College

Short Introduction

Farita Binte Hassan has completed her MBA Program from North South University majoring in Marketing and Human Resource Management with distinction and merit-based scholarship for her outstanding academic performances. As a Teaching and Research Assistant at NSU, she assisted to play a pivotal role in delivering high-quality education to graduate and undergraduate students. These experiences have equipped her with a deep understanding of curriculum development, student assessment, and academic support strategies, essential for excelling in a lecturer role. In addition to her academic achievements, serving as a Student Advisor for NSU YES! club and holding positions as the General Secretary and the President in two consecutive panels of the NSU MBA CLUB, she has effectively organized events, mentored students, and facilitated meaningful initiatives that enriched the academic and extracurricular experience of the students. Furthermore, she has actively participated in case-based competitions and writing articles in reputable newspapers such as Financial Express, where she demonstrated her ability to analyze complex business scenarios and provide innovative solutions, resulting in commendable achievements. Farita has also got the opportunity to work as a Communication Head at Designer’s Hive. With a robust background in academia, practical experience in teaching and research, and a passion for student development, Farita Binte Hassan is eager to contribute to the esteemed department's mission of fostering future business leaders.

Teaching experience

Lecturer  (Marketing),  Department  of  Business  Administration,  City  University,  Bangladesh  (August  31,  2024-Present)

Worked  as  a  Graduate  Teaching  Assistant  (GA)  in  the  EMBA  &  MBA  Program  Office,  North  South  University.

Worked  as  a  Teaching  Assistant  (TA)  and  exam  hall  invigilator  for  faculties  during  under  graduate  program  at  North  South  University.

Worked  as  a  Research  Assistant  (RA)  for  faculties  during  undergraduate  program  at  North  South  University.

WORK  EXPERIENCES
Internship  at  Dutch-Bangla  Bank
Worked  as  a  Communication  Head  at  Designer’s  Hive  (Platform  for  education  and  business).
Worked  as  a  Guest  Worker  in  the  BBA  Program  Office  at  SBE,  NSU.
Worked  as  a  Master  of  Ceremonies  (MC)  of  different  events  arranged  by  Designer’s  Hive,  NSU  E/MBA  Department,  NSU  MBA  CLUB,  and  Quantum  Foundation.
Worked  as  a  volunteer  at  Quantum  Foundation.
Worked  as  a  volunteer  in  the  convocation  and  orientation  program  at  NSU.

EXTRA-CURRICULAR  ACTIVITIES
President  at  NSU  MBA  Club  (7th  September,  2022-  December,  2024)
Former  General  Secretary  at  NSU  MBA  Club
Former  General  Secretary  at  Young  Elite  Community  Club  (YECC)
Former  Student  Advisor  at  NSU  Young  Entrepreneurs  Society
Former  Sub-Executive  and  Senior  Member  at  NSU  YES!  Club
Former  club  member  of  NSU  Shangskritik  Shangathan  (NSUSS  Club)
Former  club  member  of  Human  Resource  Club  (NSU  HR  Club)
Former  club  member  of  Computer  and  Engineering  Club  (NSU  CEC)
Former  club  member  of  Art  and  Photography  Club  (NSU  APC)
Former  club  member  of  Ethics  and  Diversity  Club  (NSU  EDC)

ACHIEVEMENTS
Article  published  in  English  newspapers  (Financial  Express  &  Dainik  Tribunal)
Got  a  Merit-based  Scholarship  in  the  MBA  program  of  NSU
Completed  BBA  program  with  the  Distinction  of  Cum  Laude  at  NSU.
Got  an  award  in  recognition  of  outstanding  result  from  AHZ  Associates  Agency.
Selected  as  a  Semi-finalist  participant  of  HR  Calibration  2.0  competition  organized  by  NSU  HR  club  (2018)
Semi-finalist  participant  of  Women’s  Innovation  Camp  2018
Finalist  participant  of  Moral  Bonanza  competition  organized  by  NSU  Ethics  Club
Won  the  1st  prize  in  the  essay  writing  competition  organized  by  Department  of  Fisheries,  Bangladesh  (2011  &  2012)
Got  prize  in  the  handwriting  competition  organized  by  Bangladesh  National  Museum  (2007)
Got  Golden  A+  and  Scholarship  in  the  S.S.C  examination

Research Interest

Marketing:  Services  Marketing,  Consumer  Behavior,  Marketing  Strategy,  Distribution  Management,  Promotional  Management,  Global  Marketing.

HRM:  Managerial  Skills  Development,  Industrial  Relations,  Employment  and  Labor  Laws  in  Bangladesh,  HR

Publications

Hassan,  F.  B.  (2022,  May  15).  How  effective  downsizing  strategies  can  enhance  organizational  performances.  The  Financial  Express.
Retrieved from https://thefinancialexpress.com.bd/views/opinions/how-effective-  downsizing-strategies-can-enhance-company-performance-1652609364

Workshop:
Attended  the  workshop  on  Advanced  Excel  (4  days)  arranged  by  Career  and  Replacement  Center,  North  South  University.

Relevant  Academic  Projects:
Brand  Management  (MKT  465)
Rebranding  Hash  Marka  Narikel  Tel  (Class  Highest)

Strategic  Marketing  (MKT460)
Objective:  Select  an  international  brand  which  doesn’t  have  any  branch  in  BD  and  launch  the  brand  in  BD.
Worked  on  Papa  John’s  Pizza  Outcome:  Class  Highest

Marketing  Research  (MKT  470)
Proposed  research  model  for  predicting  attitude  and  intention  towards  online  food  purchase  (Class  highest)

Interest  &  Hobbies:
Meditation,  volunteering,  travelling,  watching  movies  etc.

Foreign  Tours:
United  Arab  Emirates  (UAE),  The  Kingdom  of  Saudi  Arabia  (KSA).